Springboard IP Advantage client Aruna Revolution inks deal on Dragon’s Den
From Aruna Revolution and Springboard Content Lab
Springboard IP Advantage client Aruna Revolution – a women-led Canadian company pioneering sustainable and inclusive healthcare solutions – is proud to announce its successful feature on the acclaimed CBC television show Dragons’ Den.
Airing on January 9, 2025, Aruna secured a transformative deal with Dragons Michele Romanow and Manjit Minhas, further solidifying its mission to redefine the disposable hygiene industry with innovative compostable menstrual products.
The Aruna team came to the Den asking for $250,000 for a 10 per cent share in their business. After some negotiations, Romanow and Minhas came together and offered $300,000 for 25 per cent of Aruna Revolution, which was accepted.

Revolutionizing Menstrual Health
Aruna Revolution is tackling the significant environmental impacts of traditional disposable hygiene products, which contributes to global waste, water pollution, and soil degradation. Just in North America alone, 20 billion menstrual products and their packaging end up in landfills annually. The company’s compostable menstrual products, crafted from plant-based fibres, align with sustainability goals while ensuring accessibility and equity for diverse communities.
Aruna receives assistance from IP Advantage
Before the Atlantic IP Advantage program, Aruna’s biggest concern was how to protect our innovative fiber extraction process effectively on a global scale. They were unsure about the best approach to secure their IP internationally as they eyed expansion into new markets. Potential clients were reaching out for information on how to use their fibers as a sustainable alternative for other products including make up pads & diapers.”
The IP strategy funding from Atlantic IP Advantage has been transformative. They were able to work with an IP lawyer to develop our IP strategy. This helped them expand provisional patents and move towards PCT filings, ensuring broader international protection. This support has been crucial in safeguarding our technology as we prepare to enter global markets.
“Our IP journey, supported significantly by the Atlantic IP Advantage program, has taught us the importance of comprehensive and strategic IP management. It has not only protected our innovations but also positioned us for future growth and partnerships. We’ve learned that a well-managed IP portfolio is crucial for securing a competitive edge and fostering business expansion.
Rashmi Prakash, CEO of Aruna Revolution
Aruna’s products:
- Reduce global waste and pollution. By 2030, Aruna predicts that its period products could prevent the release of as much carbon dioxide as nearly 2,000 trees would absorb over 10 years.
- Align with environmental, social, and governance (ESG) objectives.
- Aruna’s period products help organizations comply with regulations requiring free menstrual products in employee washrooms, offering an eco-friendly solution that meets legal obligations while supporting sustainability goals.
“Our mission is deeply rooted in inclusivity, sustainability, and innovation. We are building a future where healthcare solutions not only reduce environmental harm but also foster equity and accessibility for all.”
Rashmi Prakash
Global Inspiration with Local Roots
Founded by Bengaluru-born entrepreneur Rashmi Prakash, Aruna Revolution integrates Indian heritage with modern innovation. The company’s name, Aruna— symbolizing a new dawn—reflects a commitment to holistic solutions inspired by cultural traditions. Rashmi’s journey from Bengaluru to leading a globally recognized Canadian company showcases the power of blending heritage with cutting-edge technology to address global challenges like waste management, environmental degradation, and menstrual equity.
“Our Indian-inspired name and values guide us as we create products that serve individuals, communities, and the planet,” Prakash adds.
Women-Led Canadian Leadership
Headquartered in Nova Scotia (Mi’kma’ki), Aruna Revolution represents the power of women-led innovation. Its team, comprised of engineers and experts from institutions like the University of British Columbia, University of Manitoba and Springboard Network members Dalhousie University and Saint Mary’s University brings expertise and passion to tackling one of the healthcare industry’s most critical issues. The company has also worked with Dr. Stephanie MacQuarrie at Cape Breton University.
National Recognition on Dragons’ Den
Aruna Revolution’s feature on Dragons’ Den underscores its groundbreaking mission, innovative products, and leadership in global sustainability efforts. This spotlight positions the company as a pioneer in transforming disposable hygiene into a circular, inclusive industry while setting the stage for a more sustainable future.
You can watch Aruna on the Dragons’ Den season final episode by tuning into CBC Gem. Available to stream anytime, anywhere.
About Aruna Revolution
Aruna Revolution is a Canadian company revolutionizing the disposable hygiene industry starting with sustainable, compostable menstrual products. Guided by inclusivity, innovation, and a commitment to circular solutions, Aruna addresses pressing environmental and social challenges globally. Tune in to Dragon’s Den on January 9, 2025, to see Aruna Revolution in action. Learn more at www.arunarevolution.com.
About Springboard IP Advantage
IP Advantage partners with business accelerators and incubators to give start-ups in Atlantic Canada access to vital IP support. We provide education and funding for IP strategy and implementation. IP Advantage is the delivery partner for the Innovation Science Economic Development Canada Elevate IP program.