Springboard Atlantic


Lost your password?

PDC Launches Failure Fund

In an effort to reduce the stigma attached to failure, the Pond-Deshpande Centre at the University of New Brunswick has launched the region’s first Failure Fund.

The idea is that entrepreneurs who give an idea their best shot and come up short (read: most entrepreneurs) should be encouraged to give it another try. In fact, the thinking is that entrepreneurs gain so much valuable experience in managing an unsuccessful business that the region gains by having these people running businesses again.

So the Pond-Deshpande Centre, which encourages social entrepreneurship as well as traditional business formation, has started a fund that will entice people to start another business after the first or second has failed.

“Failure is an essential part of innovation and therefore as a stakeholder in the entrepreneurial ecosystem, the PDC has a responsibility to walk the talk,” said Executive Director Karina LeBlanc.  “We are celebrating failure by rewarding and recognizing those entrepreneurs who have tried, failed and are ready to try again.”