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Breakthru Awards A Combined $1.1 Million In Prizes To Four Atlantic Canadian Startups

NBIF held their much-anticipated Breakthru awards dinner at the Fredericton Convention Centre Thursday night, awarding a shared $1.1 million in prizes for the biennial startup competition to Newpy, Pfera, SomaDetect and WEnTechSolutions.

Product photography social app Newpy was award the national grand prize of $301,250 in cash investments and professional services.

The grand provincial prize of $374,250 was awarded to Fredericton-based biotech company Pfera, which uses a digital milk strip analysis tool designed to improve birth date predictions for horses.

Runners up in the provincial category were SomaDetect, a milk analysis system that uses light scattering technology to evaluate the quality of the milk and the health of the cow producing it; and WEnTech Solutions, a software system that allows project engineers to evaluate and recommend effective scenarios for waste-to-energy projects. The companies will take home a combined $180,000 in cash investments and professional services.

The winner of the Viewer’s Choice award, which includes a front-of-the-line Golden ticket to the April 1 Dragon’s Den audition in Toronto was Quber, a fintech app that lets people set savings goals and channel that money saved.