- This event has passed.
Understanding industrial and Technological Benefits (ITBs) – April 21

Oceans Advance, the Atlantic Canada Aerospace & Defence Association, and the Co. Innovation Centre invite Newfoundland and Labrador small and medium-sized businesses to learn how Canada’s defence sector and Industrial and Technological Benefits (ITB) policy can open new opportunities. This practical session will help SMBs understand their ITB profile, strengthen their value proposition, and position their business to build meaningful industry relationships.
With nearly 20 years of experience in contract management, project delivery, and industrial participation, presenter Melanie DeYoung, Founder & Principal, O2O Consulting helps organizations navigate Canada’s defence industrial participation frameworks.
You will learn:
- How Canada’s defence sector works
- What ITBs are and why they matter to SMBs
- How to align your capabilities with ITB opportunities
- Ways to strengthen brand positioning and industry connections
If you are a small and medium-sized business exploring defence opportunities or seeking clarity on ITBs, this is a must attend session.