Marketing Basics – June 11

Marketing Basics equips participants with key concepts, strategies, and tools to make smart decisions and drive business success.

The Marketing Basics Workshop addresses a critical need for foundational marketing knowledge. The workshop is designed for individuals and small businesses with limited or no formal marketing training. It caters to entrepreneurs seeking a fundamental understanding of marketing principles.

Marketing Basics will cover the following key areas:

· Intro to Marketing- Defining marketing and its role in business.

· Target Audience- Identifying and reaching the right audience.

· Digital Marketing Basics- Overview of online channels, social media, and email marketing. Will also include an overview of how to utilize various tools such as creating a Facebook ad or collateral on Canva.

Ignite leads integrated economic development growth through diverse initiatives that create an environment for our communities and businesses to be successful. We create a climate for growth through the support of job creation, entrepreneur development, workforce attraction and community support in the Capital Region.