How Canadian TTOs Are Rethinking Performance Reporting in 2026 – March 26

Metrics that Matter –

How should a technology transfer office define and measure success?

For some, it’s about licensing revenue. For others, the true measure lies in startups launched, research translated into products, or the broader societal impact of innovation.

Most Canadian technology transfer offices can report consistent activity metrics such as disclosures, licenses, and revenue. But in 2026, consistency alone isn’t enough. Government stakeholders are increasingly asking universities to demonstrate societal outcomes, leadership teams are taking a closer look at patent spending, and many offices recognize that traditional reporting frameworks often miss important signals of downstream impact.

Join us for an interactive webinar exploring how Canadian technology transfer offices are approaching this challenge. Leaders from McGill University, the University of British Columbia, and McMaster University will share how their offices are thinking about metrics today – from separating operational metrics from impact metrics to communicating commercialization outcomes more effectively.

What you’ll learn

• Why “universal metrics” are losing credibility and how to separate operational metrics from impact metrics
• What to do when government demands impact but does not define it
• How to prepare for domestic commercialization scrutiny and respond with defensible data
• Why disclosure and license counts understate engagement, development, and sponsored research activity
• How budget pressure is changing patent continuation, abandonment, and portfolio discipline

https://go.tradespace.io/measuring-what-matters-canada-webinar-request.html?utm_campaign=metrics-that-matter-canada&utm_medium=email