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Sentrant’s assets taken on by Nielsen Holdings


Combating fraudulent online advertising, the Fredericton-based cybersecurity company Sentrant Solutions, the Fredericton cybersecurity company that combats fraudulent online advertising has made a deal with Nielsen Holdings.

Nielsen has not acquired Sentrant Security’s entire business, but has been buying key assets (technology) and has been hiring Sentrant's personnel. The companies technology specializes in detecting and fighting fraudulent online advertising schemes that use sophisticated botnets, allowing advertising campaigns to run without the worry of cyber-criminals influencing the messaging with hard-to-detect malware.

Originally named Ara Labs, the company (Sentrant Security) was co-founded by Ali Ghorbani, dean of computer science at UNB. Dr. Ghorbani was recently named the Canada Research Chair in cybersecurity and last week captured the regional Startup Canada Award for senior entrepreneurship. He also co-founded the social media monitoring company Eyesover.

It is the hope that the operation continues to grow in the Fredericton area. The city has a rich ecosystem for cybersecurity research and development, including the Cybersecurity Centre of Excellence at UNB. 

To read the full article in Entrevestor, click here.